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File #: 19-2277    Version: 1 Name: 1/21/20- Utilities Outreach RFP
Type: Resolution Status: Passed
File created: 1/21/2020 In control: City Council
On agenda: 1/21/2020 Final action: 1/21/2020
Enactment date: 1/21/2020 Enactment #: R-20-016
Title: Resolution to Approve a Professional Services Agreement with G?d Marketing for Utilities Outreach and Engagement Support ($150,000.00/year)
Attachments: 1. Utilities_Outreach_Eval_Summary.pdf, 2. GUD_PSA.pdf, 3. 200121 Utilities_Outreach_Eval_Summary.pdf
Resolution to Approve a Professional Services Agreement with G?d Marketing for Utilities Outreach and Engagement Support ($150,000.00/year)
Attached for your review and approval is a resolution approving a professional services agreement for consulting services in the amount of $150,000.00 with G?d Marketing for Utilities Outreach, Education and Engagement Support.

The City is on the second phase for implementing a strategic framework that will address utilities outreach and education for the Public Services Area. The City of Ann Arbor Utilities Units are housed within the Public Services Area. As such, there are opportunities to collaborate and partner among the units in endeavors related to the utilities that will cross multiple Units. The importance of water in the City of Ann Arbor is one such endeavor.

As a part of the 2016 Comprehensive Level of Service and Rate Study for the Stormwater Utility, the importance of a public outreach and education strategy was identified and accelerated as a priority. The need to further enlighten the community and disseminate information about the City's stormwater program was prioritized and was planned in the funding roll-in plan that was endorsed by Council.

Through a contract let in 2017, with Tex Hahn Communications, the City developed an Outreach, Education, and Marketing campaign "Stormwater Smart". This campaign is setting the stage for other such outreach efforts across all the Public Services Area utilities through research, focus groups, message and content development.

The City issued a Request for Proposals (RFP No. 19-34) for professional services to engage an experienced marketing firm with their specialized expertise to move on to phase two in order to implement the City's utilities outreach, education and engagement efforts for the years to come. The scope of services are intended to support the Public Service's outreach, education and engagement by:
- administering, hosting ...

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