Title
Resolution to Approve a Professional Services Agreement with American Eagle Co, Inc. d/b/a Q+M for Media and Creative Services in Support of the City's Updated On-Street Snow Parking Ban ($271,000.00) (RFP No. 25-22)
Memorandum
Background: The City of Ann Arbor recently adopted and clarified rules regarding its on-street snow parking ban ordinance to ensure streets can be plowed efficiently and safely during significant snow events. Because this policy has not been implemented in over two decades, many residents, students, commuters, and other community members may be unaware of the ordinance, how they would be alerted or what is required to comply.
To ensure effective communication before and during ban implementation, a comprehensive public education campaign is necessary. The campaign will address the needs of specific audiences, including:
* Residents
* College students with vehicles parked off-property
* Commuters using on-street parking
* Parents, teachers, and students in the Ann Arbor Public Schools community
In May 2025, the City issued a Request for Proposals (RFP) No. 25-22 for media and creative services to support a public education and media campaign for the on-street snow parking ban. On May 16th, the City received 13 proposals. A staff selection committee reviewed the proposals and determined the firms most qualified for the work according to several criteria:
* Professional Qualifications (20%)
* Past involvement with similar projects (30%)
* Proposed work plan (30%)
* Fee proposal (20%)
The staff selection committee decided to interview five firms based on the quality of the proposals. Staff ranked the interviewed firms in the following order:
1. Q+M
2. Crystal Cranes Media
3. Factory Detroit Inc.
4. Piper Gold
5. A5
Following the interviews, the staff selection committee selected Q + M based upon their professional qualifications, past involvement with similar projects, work plan, and fee proposal.
Scope of Services: Under this a...
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